Sabrina has an international Marketing background, spent several years giving wings to people, ideas and partners at Red Bull which led her to follow her 10+ year long passion for brand partnerships in co-founding Value of We back in 2018. In her freetime she loves to take her camera places, will never say no to a kiteboarding trip with her beloved waveboard and remains convinced that the North Eifel is the epicenter of the world.
Anita has a passion for content, working in distribution and co-production for 20 years. Initially licensing German fiction content to Asia, she has built her experience in various genres, from music to factual, entertainment and sport. Before joining Value of We, Anita headed the global content distribution and partnership team at Red Bull, bringing branded entertainment to broadcasters and digital platforms globally. She’s only tried kiteboarding once, and prefers building sand castles on the beach with her two daughters.
After spending his childhood on a sailing boat, Richard dedicated his early life to kitesurfing. His entrepreneurial mindset and his doer mentality led him to founding a wide range of different tech-focussed start-ups and companies. This and his passion to connect others led him to co-found Value of We. Rich’s distinctive hallmark is his hat collection and his contagious laugh. His latest passion is gardening but he is happiest by the sea.