About us
We are your negotiation weapon and go-to knowledge source for all things partnerships.

Value of We is an international brand partnership company, operating at the intersection of business development, media and entertainment. We excel at connecting, creating and celebrating the omnipresent value of WE.

We help the best brands close and manage even better partnerships while educating and helping athletes, talents, brands and rights holders to enter strategic alliances that are always relevant, meaningful and entertaining.
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RICHARD PETRICH

SABRINA RATIH

ANITA BARNARD

Sabrina has an international Marketing background, spent several years giving wings to people, ideas and partners at Red Bull which led her to follow her 10+ year long passion for brand partnerships in co-founding Value of We back in 2018. In her freetime she loves to take her camera places, will never say no to a kiteboarding trip with her beloved waveboard and remains convinced that the North Eifel is the epicenter of the world.

Anita has a passion for content, working in distribution and co-production for 20 years. Initially licensing German fiction content to Asia, she has built her experience in various genres, from music to factual, entertainment and sport. Before joining Value of We, Anita headed the global content distribution and partnership team at Red Bull, bringing branded entertainment to broadcasters and digital platforms globally. She’s only tried kiteboarding once, and prefers building sand castles on the beach with her two daughters. 

After spending his childhood on a sailing boat, Richard dedicated his early life to kitesurfing. His entrepreneurial mindset and his doer mentality led him to founding a wide range of different tech-focussed start-ups and companies. This and his passion to connect others led him to co-found Value of We. Rich’s distinctive hallmark is his hat collection and his contagious laugh. His latest passion is gardening but he is happiest by the sea.

Our vibe

We practice what we preach, staying true to our values and are walking the walk with you, every step of the way.

Our promise

We help you detect the right ways to partner, utilize your full commercial potential, maximise your ROI and ensure you enter a partnership love story that is built to last.

Our drive

We operate on more than a decade of expertise, genuine passion for our craft and a stubborn drive until we have reached our joint goals and exceeded your expectation.

Our mission

We help the best brands close and manage even better partnerships.

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